One of the most influential figures in the history of Southern rap, and rap in general since the late '90s, Cash Money Records CEO Bryan Williams goes by the name Birdman when he grabs the mike. With lyrics typically revolving around money, cars, and hustling, his music is ambitious, extravagant, and hedonistic, serving as a primary example of the Dirty South sound. Throughout his career, Williams has played a major role in the careers of many rap superstars, including Lil Wayne, Drake, and Nicki Minaj.